A Growing Market
Puglia isn’t just beautiful, it’s one of Italy’s strongest growth stories.
The region welcomes more than four million visitors every year, generating more than €9 billion in tourism revenue. Both domestic and international travelers are choosing Puglia over other destinations, with international arrivals increasing by 70% in recent years.
Visitors are also staying longer—11% more nights than before 2020—which means more demand for well-managed properties.
During the summer season, occupancy rates average more than 75%, and nightly rates hover around €270—over 60% higher than comparable destinations in Spain.
Revenue per available room is among the highest in Southern Europe, with Italy outperforming France, Greece, Portugal, and Spain. At the top end, luxury stays have been especially resilient, with some properties charging €1,000 per night while still growing revenues year over year.
For second-home owners, that means your property generates income even when you aren’t there.
Rental Potential that Works for You
High Demand, Low Competition
Unlike other parts of Italy, Puglia hasn't been saturated by global hotel chains. Instead, the market is shaped by independent and family-run properties, many of which focus on the high-end segment.
Nearly half of available accommodations are rated four stars or above, yet demand continues to outpace supply. This gap creates a rare opportunity: investors and homeowners can step into a market with strong fundamentals and limited direct competition from international brands.
Accessibility is a key driver of rental demand, and Puglia is well connected.
The region is served by two international airports in Bari and Brindisi, plus a domestic hub in Foggia. Major ports link Puglia to other Mediterranean destinations, while 1,500 km of railway—including high-speed connections to Rome and Milan—make it simple for visitors to arrive by train. More than 12,000 km of highways add another layer of convenience.
For renters, this means reaching your property is straightforward, whether they’re flying in from New York or taking a weekend trip from Northern Italy.
Easy Access for Travelers
